New campaign encourages smart retirement planning through SIPs, targeting professionals aged 30–45.
HSBC Mutual Fund has launched a new investor education initiative titled #RetireToMore, reimagining retirement as a time for more life, passion, and freedom-not the end, but a meaningful new beginning.
The campaign stems from findings in the HSBC Quality of Life report, which reveals that 4 in 10 affluent individuals feel unprepared for retirement, despite 80% understanding what’s needed to retire. Alarmingly, 58% expect to work post-retirement-often out of necessity. In India, the average retirement corpus needed stands at around USD 0.39 million.
To address this gap, #RetireToMore positions Systematic Investment Plans (SIPs) as a practical, disciplined path to long-term wealth creation and retirement security.
Aimed at working professionals aged 30 to 45, the campaign features three short digital films, each focusing on a key pillar of retirement-Life, Passion, and Freedom. These stories highlight the importance of early planning for a fulfilling post-retirement life.
Kailash Kulkarni, CEO, HSBC Mutual Fund, said:
“Retirement is not the end—it’s a new chapter. But to truly enjoy it, one must prepare. Through #RetireToMore, we aim to inspire disciplined investing through SIPs and empower individuals to build a secure financial future.”
The campaign includes a dedicated landing page offering retirement tools and resources. To ensure wide reach, HSBC has adopted a multi-channel strategy across YouTube, Instagram, Facebook, LinkedIn, and OTT platforms-also incorporating regional languages, metro and bus branding, and outdoor hoardings.
#RetireToMore follows HSBC Mutual Fund’s ongoing commitment to investor education, previously seen in initiatives like SIP Hai #FaydeWaliAadat and Apne #SIPKoDoPromotion.
