HUL Q1 FY26 ad spend falls 1.4% YoY, rises 9.6% from previous quarterRevenue from operations grows 5% year-on-year to ₹16,296 crore; net profit up 6%
Hindustan Unilever Ltd (HUL) posted a net profit of ₹2,768 crore for Q1 FY26, marking a 6% increase over ₹2,612 crore in the same quarter last year.
The FMCG major, known for brands like Surf Excel, Dove, Lifebuoy, and Closeup, reported 5% growth in revenue from operations, reaching ₹16,296 crore, up from ₹15,497 crore in Q1 FY25.
Despite the top-line growth, the company slightly reduced its advertising and promotional spend year-on-year by 1.4%, spending ₹1,656 crore in Q1 FY26 compared to ₹1,681 crore last year. However, ad expenditure rose 9.6% sequentially, up from ₹1,510 crore in Q4 FY25.
In segment-wise performance, Beauty and Personal Care grew 10.6% YoY to ₹3,631 crore, driven by brands like Glow & Lovely, Lakme, and Elle 18.
Home Care revenue stood at ₹5,777 crore, up 1.9% YoY, with strong volume growth in dishwash products and double-digit growth continuing in the liquids category.
Personal Care rose 6.45% to ₹2,540 crore, while the Foods & Refreshment division posted 4.3% growth, reaching ₹4,016 crore. Bodywash products sustained double-digit growth, and oral care showed mid-single-digit gains led by Closeup.
The Q1 results follow the recent leadership change at HUL, with Priya Nair appointed as the company’s new CEO and Managing Director.
