Hindustan Unilever Limited (HUL), India’s leading FMCG company, has reported its financial results for the fourth quarter of FY25, with net profit declining 3.4% to ₹2,475 crore from ₹2,561 crore in the previous quarter. Despite the dip in profits, revenue from operations rose slightly to ₹15,670 crore, compared to ₹15,210 crore in Q3 FY25.
Advertising and promotional expenses for the March quarter stood at ₹1,510 crore, a 6.6% year-on-year drop from ₹1,616 crore in Q4 FY24. However, compared to the December quarter (₹1,507 crore), there was a marginal increase of 0.3%. For the full financial year, HUL spent ₹6,199 crore on advertising, a 4.5% decline from ₹6,489 crore in FY24.
Rohit Jawa, CEO and MD of HUL, highlighted key strategic moves during the year. “In FY25, we crossed ₹60,000 crore in turnover with 2% underlying sales growth and 5% EPS growth,” he said. “While volume grew in mid-single digits, a negative product mix impacted overall margins. We maintained competitive momentum, driven by innovation in high-growth segments, digital-first channel investments, and portfolio rebalancing.”
He pointed to the acquisition of skincare brand Minimalist, divestment of the Pureit water business, and the planned demerger of the ice cream division as steps in their broader transformation strategy.
Looking ahead, HUL anticipates gradual improvement in demand conditions and remains focused on long-term growth, innovation, and maintaining its market leadership.
