Hindustan Unilever Limited (HUL) reported a 2.4% year-on-year increase in advertising and promotions expenditure, reaching Rs 1,522 crore for the quarter ended December 2025, compared to Rs 1,486 crore in the same period last year. However, ad spends declined 6.7% sequentially from Rs 1,632 crore in the previous quarter.
The FMCG major posted consolidated revenue of Rs 16,235 crore, reflecting 6% growth year-on-year. Underlying sales growth stood at 5%, driven by 4% underlying volume growth. EBITDA rose 3% YoY to Rs 3,788 crore, with margins at 23.3%.
Reported profit after tax surged 121% YoY to Rs 6,603 crore, largely aided by a one-time gain from the demerger of its ice cream business under Kwality Wall’s. Excluding exceptional items, PAT grew 1% to Rs 2,562 crore.
Home Care delivered 3% USG, supported by mid-single digit volume growth, while Fabric Wash and Household Care reported strong traction, led by liquids and premium offerings such as Surf Excel Easy Wash. Beauty & Personal Care recorded 6% USG, with double-digit growth in Hair Care and strong winter-led performance in Skin Care. Health & Wellbeing posted high double-digit growth, driven by launches including TRESemmé Hydra Matrix and an expanded Minimalist skincare range.
Foods and Refreshment grew 6%, backed by high-single digit volume growth across tea, coffee, lifestyle nutrition and packaged foods. New launches included Kissan Great Indian Chutneys and Horlicks Superfoods.
Commenting on the performance, CEO and MD Priya Nair highlighted early signs of demand recovery and reaffirmed HUL’s focus on brand building, premiumization and scaling future-ready channels such as quick commerce.
