Ad spends and profits rise as the FMCG major focuses on portfolio transformation and volume-led growth.
Hindustan Unilever Ltd (HUL) reported a 10.7% year-on-year increase in advertising and promotions expenditure, reaching ₹1,661 crore in the second quarter of FY26, compared to ₹1,501 crore in the same period last year.
The company’s consolidated net profit for Q2FY26 stood at ₹2,694 crore, up from ₹2,595 crore a year earlier, reflecting steady growth despite transitional market conditions.
Commenting on the results, Priya Nair, CEO and Managing Director of HUL, said, “The recent GST reforms are a positive step by the Government to boost consumption, enhance disposable income, and lift consumer sentiment. While the quarter saw some short-term adjustment, we expect normal trading conditions to resume from early November as prices stabilise.”
Nair added that HUL remains focused on accelerating portfolio transformation, with sharper consumer segmentation, modernisation of core brands, and future-proofing of marketing and sales capabilities. “We aim to invest disproportionately in high-growth demand spaces and enhance online brand discovery and fulfilment to drive long-term value,” she said.
HUL’s strategy continues to centre on volume-led growth, supported by innovation, digital enablement, and evolving consumer preferences. With a supportive macroeconomic backdrop, the company expects to strengthen its position in the coming quarters through renewed focus on brand desirability, youth appeal, and category leadership.
