The festive range blends timeless comfort with contemporary sophistication, reimagining Hush Puppies’ signature style for modern lifestyles.
Hush Puppies, the global footwear brand exclusively retailed by Bata India, has unveiled ‘The Iconic Collection’, a new festive line that merges the brand’s classic comfort with refined modern design. The campaign features Prakhar Gupta– creator, podcaster, and cultural voice – who embodies the brand’s essence of authenticity, confidence, and effortless sophistication.
The new range reinterprets Hush Puppies’ hallmark comfort through a modern lens, offering versatile footwear suited for every occasion – from workdays to festive gatherings.
For Him: The men’s collection includes polished leather Derbys, sleek loafers, and contemporary slip-ons, combining durability and understated elegance for both professional and casual wear.
For Her: The women’s edit features chic mules, stylish flats, and modern sneakers that balance aesthetics with comfort, making them ideal for festive dressing or daily wear.
Speaking about the collaboration, Prakhar Gupta said:
“Hush Puppies has always represented comfort with style. For me, the right footwear should reflect authenticity and ease. The Iconic Collection is classic yet refreshingly modern – just like how I approach life every day.”
Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, added:
“Hush Puppies has long been synonymous with premium formals and smart casuals. With The Iconic Collection, we’re responding to today’s consumers who value versatility and design. Prakhar represents this evolution – confident, contemporary, and effortlessly refined.”
With The Iconic Collection, Hush Puppies reinforces its vision of comfort-led fashion, crafting footwear that feels as good as it looks and endures well beyond the festive season.
