Ather Energy has appointed Hypothesis, the specialized influencer marketing division of Only Much Louder (OML), to manage its influencer marketing initiatives. The partnership aims to strengthen Ather’s brand presence among Gen Z and millennial audiences through data-driven creator collaborations.
Hypothesis will leverage its proprietary AI-powered technology platform to develop tailored creator-first content across social and video streaming platforms. The mandate focuses on authentic storytelling that enhances Ather’s community engagement while amplifying the brand’s reach across its entire product range.
Murali Sashidharan, Head of Public Relations and Government Relations at Ather Energy, highlighted the growing importance of influencer marketing in India’s digital landscape: “We’re excited to tap into this space with Hypothesis by OML. Their expertise in blending data and creativity aligns perfectly with our goals.”
Tusharr Kumar, CEO of OML, emphasized the importance of authentic narratives in today’s crowded digital environment: “We’re thrilled to collaborate with Ather Energy, a brand that embodies innovation, to create campaigns that deeply engage audiences and build a loyal community.”
OML developed Hypothesis after identifying critical gaps in influencer marketing over its two decades of experience. The platform streamlines influencer discovery by matching brands with creators who genuinely resonate with target audiences while providing comprehensive data and insights to optimize ROI and campaign effectiveness.
