Mumbai witnessed a striking blend of sport, culture and brand storytelling as Hyundai Motor India Limited (HMIL) illuminated the iconic Worli Sea Link ahead of the ICC Men’s T20 World Cup 2026. The large-scale projection marked Hyundai’s global partnership with the International Cricket Council (ICC) and set the tone for the upcoming cricketing spectacle.
As an ICC Global Premier Partner for 2026 and 2027, Hyundai leveraged one of Mumbai’s most recognizable landmarks to celebrate India’s deep-rooted love for cricket. The visual installation transformed the Worli Sea Link into a vibrant display of cricketing energy, reinforcing Hyundai’s association with the ICC while creating a moment designed to resonate emotionally with fans.
The activation highlighted Hyundai’s intent to go beyond traditional advertising by embedding the brand within culturally significant moments. By choosing a landmark synonymous with the city’s identity, the initiative connected the excitement of the World Cup with a shared sense of national pride and anticipation.
Commenting on the initiative, Virat Khullar, Head of Marketing at Hyundai Motor India Limited, said the projection was designed to capture the growing excitement around the ICC Men’s T20 World Cup and reflect Hyundai’s commitment to being present where consumer passions lie. He added that the brand aims to bring the spirit of cricket closer to fans by creating memorable experiences beyond the stadiums.
The landmark projection forms part of Hyundai Motor Company’s multi-year global Premier partnership with the ICC, which positions cricket as a unifying force across geographies, cultures and generations. With the ICC Men’s T20 World Cup 2026 scheduled to begin on February 7 across India and Sri Lanka, Hyundai’s activation signals the start of a series of fan-focused initiatives leading up to the tournament.
