The International Advertising Association (IAA) India Chapter, in partnership with Snapchat India, will host ‘THE VIBE’, an immersive learning experience built to empower the next generation of creative professionals navigating today’s rapidly evolving digital ecosystem. The event is scheduled for November 20 in Mumbai, starting at 5 PM.
Designed as a hands-on creative showcase, ‘THE VIBE’ will feature exclusive immersion sessions led by Snapchat’s AR specialists, highlighting how augmented reality (AR) and artificial intelligence (AI) are reshaping modern brand narratives. Participants will explore advanced AR capabilities, examine breakthrough campaign demonstrations, and take part in interactive workshops aimed at inspiring innovative thinking.
Key Themes of ‘THE VIBE’
- AR, AI & Creators: How emerging tools are redefining brand storytelling
- Fresh Formats: New-age approaches to engaging Gen Z
- Making Real Impact: Inspiring case studies that blend creativity with technology
IAA President Abhishek Karnani said the initiative reinforces IAA’s commitment to nurturing emerging talent and championing innovation. He emphasized that the sessions-focused on Gen Z and AR-driven storytelling-are aligned with the organisation’s goal of fostering meaningful industry engagement.
Saket Jha Saurabh, Director of Content & AR Partnerships at Snap Inc. India, added that Snapchat’s mission has always centred on creativity and technological connection. Through ‘THE VIBE’, the platform aims to inspire India’s next wave of creatives and demonstrate how AR and AI can transform stories into immersive brand experiences.
Creative, marketing, and media professionals are invited to attend. Participation is free of charge.
To register: forms.gle/fmNCp2E66o9dccFJA
