ICICI Lombard, India’s leading private general insurer, is celebrating 25 years of its journey with a new brand campaign titled ‘25 Years of Keeping Promises’. The milestone initiative is a tribute to the millions of customers and partners whose trust has shaped the brand’s growth over the past two and a half decades.
Having served over 500 million customers, processed more than 60 million claims, and safeguarded over 250 million motor journeys and 40 million health customers, ICICI Lombard has built its legacy on a simple yet powerful philosophy-“Nibhaye Vaade.” The campaign reinforces this promise, highlighting the brand’s consistent commitment to protecting lives, aspirations, and everyday moments.
At the heart of the campaign is a thoughtfully crafted brand film built around the metaphor of an origami bird-symbolizing dreams that are delicate, yet capable of soaring when protected. Rendered in ICICI Lombard’s signature orange, the origami bird weaves through real-life scenarios, blending realism with a touch of magic. The narrative reflects a core belief: when promises are honored, dreams don’t just survive-they rise.
From a brand perspective, the campaign shifts focus from insurance as a product to insurance as a partner in life’s journeys. It brings together ICICI Lombard’s strengths-customized solutions, tech-enabled processes with a human touch, and a strong service ecosystem-into a single, emotionally resonant story of responsibility and care.
The campaign will roll out across digital, social, television, print, and select on-ground touchpoints, anchoring year-long celebrations. As ICICI Lombard looks ahead, the campaign sets the tone for its next phase-guided by trust, driven by gratitude, and committed to protecting Indian aspirations in an evolving world.
