iCubesWire, a leading global MarTech solutions provider, is celebrating a significant milestone—its 15th anniversary in the industry. To mark this occasion, the company has introduced a groundbreaking feature to its influencer marketing platform, InfluenceZ: hyperlocal influencer targeting at the pin code level.
This industry-first capability enables brands to identify, connect, and collaborate with influencers based on highly specific geographic locations, down to individual zip codes. Whether the goal is to reach bustling urban neighborhoods in Mumbai or remote towns in Tamil Nadu, iCubesWire’s platform now allows for the discovery of local voices that are crucial to driving meaningful engagement.
With access to over 1.1 million influencers across India, all mapped across 19,000 unique zip codes, the platform is set to bring a dynamic shift in influencer marketing. This development is particularly timely as regional and vernacular content continues to gain popularity. A recent consumer survey by iCubesWire revealed that 65% of Indian consumers prefer brands to partner with influencers who speak their local language.
Commenting on the launch, Sahil Chopra, Co-Founder & CEO of iCubesWire, said, “Just like Unilever’s CEO Fernando Fernandez highlighted, there is now a strong push to collaborate with influencers across all of India’s 19,000 zip codes. That level of precision demands tools that are not only intelligent but deeply local. And that’s exactly what our team here at iCubesWire is delivering with this update to our Influencer Platform. So far we’ve connected brands to people, but now we’re connecting them to their communities, language, and their identity.”
The addition of pin code-level targeting brings a powerful new dimension to iCubesWire’s already robust ecosystem, which includes campaign tracking, performance analytics, and influencer relationship management. By adding zip code-based deep localization into its technology, iCubesWire is building the future of influencer marketing, making it intelligent, inclusive, and hyperlocal.
This move positions iCubesWire as an indispensable platform for brands looking to stay competitive in the evolving influencer marketing landscape, offering greater discovery and monetization opportunities for micro and nano influencers.
