IDEABAAZ, Zee Entertainment Enterprises Ltd.’s (ZEEL) multilingual startup reality show, has made a record-breaking debut across linear and digital platforms, outperforming Shark Tank India Season 1 in total launch-week reach.
According to BARC data, IDEABAAZ reached 30.9 million viewers (All India 2+) across its first two airings on October 25 and 26. The show was simulcast across nine Zee Network channels – Zee TV (SD & HD), Zee Bangla, Zee Marathi, Zee Kannada, Zee Tamil, Zee Telugu, Zee Sarthak, Zee Punjabi, and Zee Keralam – marking one of the widest multilingual rollouts for a new reality format in India.
On Zee TV (HSM Urban 15+), the show achieved a cumulative reach of 5.7 million in week one, with an average TVR of 0.19 and an average time spent (ATS) of 10 minutes per viewer – solid numbers for a new franchise.
By comparison, Shark Tank India Season 1, which premiered on Sony Entertainment Television in 2021, registered an estimated reach of 20 million in its first week. IDEABAAZ has thus surpassed Shark Tank’s debut reach by over 50%, driven by its multilingual, culturally rooted storytelling and expansive distribution.
The show also performed strongly on ZEE5, with a combined TV and digital reach exceeding 31 million viewers.
Raj Nayak, Chief Curator, IDEABAAZ, said, “This show proves that an Indian idea, told in Indian languages, can achieve global resonance. We’ve made entrepreneurship inclusive and inspiring for all.”
Mukund Galgali, Dy. CEO and CFO, ZEEL, added, “With IDEABAAZ, we celebrate India’s thinkers and builders – those shaping the nation’s tomorrow.”
