IGP continues its creative journey with the launch of a new film under its ongoing ‘Amazing Gifts, Samay Par’ campaign – a cheeky, cinematic ode to birthday surprises that come with a bang (and a cake), bringing the joy of timely gifting to life with flair and fun.

Set in a playful “gangster-noir world”, the film takes viewers on a dramatic ride that opens with suspense and ends with sugar. A blindfolded man is dragged into a dimly lit room by trench coat-clad goons. Tension builds. A mysterious box is placed before him. Just when it feels like a ransom scene straight out of a mafia flick, the box bursts open – revealing a birthday cake from IGP.

https://www.youtube.com/watch?v=R2DRTITXVME

What unfolds is chaos, laughter, and an unexpected twist – the ‘heist’ is, in fact, a birthday surprise orchestrated by a crew of delightfully unconventional gangster friends. The birthday boy’s panic gives way to confused joy. With this humorous film, IGP brings to life the spirit of its ‘Amazing Gifts, Samay Par’ campaign, which celebrates the beauty of gifting not too early, not too late – but just at the right moment. With a delivery promise of fresh cakes in 30 minutes or less, IGP ensures that every occasion is celebrated exactly when it matters most.

“Birthdays are among the most personal and joy-filled occasions in our lives, and the right gift, delivered at the right time, can make that day truly unforgettable, “ said Tarun Joshi, Founder & CEO of IGP. “At IGP, we’ve built our brand around this very promise: making every celebration feel special with timely, thoughtful gifts. With over 2 million cakes delivered each year, we understand what these moments mean to people.”

With this film, IGP continues to push the envelope on birthday storytelling, turning even the most dramatic setups into heartfelt moments, all backed by lightning-fast delivery and unwavering gifting reliability.