IGP, a global D2C multi-category gifting platform, unveiled its Raksha Bandhan 2025 campaign, ‘Rakhi Wali Feeling’, celebrating the chaos, charm, and closeness of siblinghood through creator-led storytelling and meaningful brand collaborations. A 360-degree marketing strategy brought the message to life across digital, on-ground, and influencer touchpoints. At its core was IGP’s curated Rakhi collection, designer threads, hampers, and personalized gifts, many handcrafted by over 10,000 women artisans across India. By sourcing directly from these communities, IGP empowered women to earn a sustainable livelihood and turned each Rakhi into a piece of wearable art rich in tradition and purpose.

Building on this sentiment-led foundation, IGP has introduced a series of thoughtful brand collaborations that reimagine the modern gifting experience by adding a sense of luxury, surprise, and delight. As sibling dynamics evolve, these curated hampers and limited-edition keepsakes offer more personal, meaningful ways to show up for each other. 

IGP Luxe has launched the IGP X CaratLane Limited Edition Hampers for Raksha Bandhan 2025, a premium collection curated exclusively for sisters, blending elegance with emotion. Featuring exquisite jewellery, artisanal teas, premium perfumes, and handcrafted keepsakes, the hampers mark IGP’s refined entry into fine jewellery gifting. A high-impact influencer push and digital activations are amplifying the Luxe Collection, offering customers a chance to celebrate Rakhi with thoughtful luxury and style.

“With ‘Rakhi Wali Feeling’ at the heart of our Raksha Bandhan, our focus has been to build a 360-degree gifting ecosystem through premium partnerships, digital storytelling, and high-impact influencer activations. Backed by tech-enabled logistics and timely delivery, we’re not just celebrating the occasion, we’re redefining how it’s experienced. From empowering women artisans to innovating across touchpoints, our goal is to elevate the gifting experience while staying true to our promise of ‘Amazing Gifts, Samay Par’,” said Tarun Joshi, Founder & CEO, IGP.

IGP teamed up with Libas for a Rakhi-making workshop at their Delhi store, where influencers and media came together to celebrate sibling bonds through stories, laughter, and creativity. Extending the festive spirit, IGP is also collaborating with 34+ Libas stores across India to offer discount coupons, free vouchers, and goodie bags. Celebrations continue in Mumbai with a sibling-themed event at Bounce on August 2nd-3rd, featuring curated hampers, quirky activities, and playful moments designed to bring the ‘Rakhi Wali Feeling’ alive for families and creators alike.

Expanding into the lifestyle space, IGP partnered with Envi Salon to launch exclusive Rakhi offers for sibling duos, turning beauty rituals into bonding time. Also, digital collaborations with Janasya include themed giveaways and content-led campaigns, taking the ‘Rakhi Wali Feeling’ beyond gifting into personal care, wellness, and style, ensuring the campaign connects across every consumer touchpoint.

To amplify on-ground visibility, IGP rolled out a head-turning marketing stunt across Mumbai with giant 5-foot-wide IGP carry bags wrapped in festive Rakhi messaging. Placed at high-footfall landmarks like Marine Drive, Juhu Beach, Colaba Market, Bandstand, and Cuffe Parade, these oversized bags weren’t just eye-catching, they became conversation starters and photo ops, bringing the message of timely, thoughtful gifting right into the heart of the city. To bring the ‘Rakhi Wali Feeling’ alive on social media, IGP also collaborated with a wide network of digital creators who captured the essence of siblinghood through lighthearted, humorous, and relatable content.

IGP’s Raksha Bandhan campaign stands out for its seamless blend of emotion, creativity, and purpose. By combining curated luxury, creator-led content, and community-driven initiatives, the brand has reimagined what festive gifting can look like in today’s world. The campaign not only reinforces IGP’s leadership in the gifting space but also deepens its emotional connection with consumers, ensuring that when it comes to celebrating love, tradition, and family, IGP remains the go-to destination for “Amazing Gifts, Samay Par.”