Myprotein, a leading global sports nutrition brand, has been announced as the exclusive hydration partner for the upcoming International Health, Sports & Fitness Festival (IHFF). The three-day event will take place from May 30 to June 1, 2025, at Pragati Maidan, New Delhi.
A Strategic Partnership at One of the World’s Largest Fitness Expos
Recognized as one of the largest expos globally in the domains of health, wellness, sports, and fitness, IHFF serves as a dynamic platform for brands, fitness professionals, and enthusiasts to come together for knowledge exchange, product exploration, and live competitions.
As the official hydration partner, Myprotein will play a key role in supporting athletes and attendees by providing hydration solutions throughout the event. The brand will host an experiential booth where visitors can:
- Discover a wide range of Myprotein products
- Interact with brand ambassadors Mukesh Gahlot and Rohit Khatri
- Receive fitness advice and wellness tips
Commitment to the Fitness Community
Sudeshna Saha, Regional Manager – India at Myprotein, shared the brand’s vision behind the partnership:
“Our collaboration with IHFF aligns with Myprotein’s ongoing mission to build a community-focused health and wellness movement.
From organizing our signature Move Club runs to partnering with HYROX for its India debut as a global nutrition partner, our goal is to empower individuals on their fitness journeys.
This partnership with IHFF is a natural extension of that commitment-ensuring participants are well-hydrated and energized throughout the event.”
Hydration Meets Performance
Myprotein’s involvement underscores its growing presence in India’s active lifestyle space and reflects its broader ambition to foster performance, recovery, and community engagement through innovative nutritional solutions.
The brand’s participation at IHFF is expected to further cement its connection with India’s rapidly expanding fitness community.
