boAt Sound Council blends cinema, acoustics, and tech for next‑gen audio performance
boAt, the leading audio and wearables brand, has unveiled its flagship TWS lineup-the Nirvana Zenith Pro and Nirvana Ivy Pro-tuned by the newly formed boAt Sound Council.
Meet the Sound Council
The boAt Sound Council brings together creative and technical experts:
- Imtiaz Ali – acclaimed filmmaker, shaping story‑led sound design
- Luca Bignardi – Grammy‑winning sound engineer, focusing on acoustic quality
- Gaurav Chaudhary (Technical Guruji) – top tech YouTuber, delivering real‑world usability insights
The trio co‑designed the earphones to meet the needs of creators, audiophiles, and daily users.
What They Say
Aman Gupta, co-founder & CMO of boAt, described the initiative:
“Consumers today trust individuals and experts. With the Sound Council, we’ve co‑tuned audio that feels engineered, not just endorsed. This is not a celebrity plug-it’s product development powered by passion, craft, and purpose.”
Product Highlights
- Cinematic sound: Imtiaz Ali’s storytelling approach ensures immersive audio experiences
- Studio-level acoustics: Luca Bignardi’s tuning delivers premium clarity
- Tech-optimised usability: Technical Guruji ensures seamless real‑life operation, whether during commutes or work sessions
