IN10 Media Network has officially transformed into The EPIC Company, marking a defining moment in its evolution from a television network to a tech-powered, multi-format storytelling ecosystem. The rebrand reflects a shift toward future-ready content creation rooted in Indian culture while catering to global audiences.

The announcement took place in Mumbai, attended by industry leaders including Anand Mahindra, Krishna Kumar Pittie, Prasanth Kumar, Shashi Sinha and Ajit Varghese, underscoring the significance of this transition.

What began as EPIC Channel a decade ago has now expanded into a network of 14 diverse brands, spanning television, films, OTT, digital content, audio, and interactive experiences. The new identity signals the company’s ambition to operate beyond platforms and instead function as a platform-agnostic content engine.

Managing Director Aditya Pittie described the transformation as a mindset shift-from platform-led to creation-led, positioning the company as a universe of storytelling rather than a network of screens. The refreshed 3D EPIC logo represents this new worldview: a window inviting audiences into rich stories across formats and mediums.

Central to the announcement was the introduction of a unified content philosophy designed to serve audiences anytime, anywhere through a seamless creative-technology workflow. Pittie referred to this new ecosystem not as a pipeline but as a “24/7 story power plant.”

A key innovation unveiled at the event was The EPIC AI Lab, which introduces The EPIC Co-Director-an AI-powered creative collaborator supporting scriptwriting, production, and post-production using live audience analytics.

With this shift, The EPIC Company aims to redefine storytelling at scale, reinforcing the belief that narratives have the power to influence culture and connect generations.