InCred Money has appointed WPP Media as its performance marketing partner, marking a strategic collaboration aimed at accelerating the platform’s next chapter of expansion. Under this partnership, WPP Media will drive the brand’s full-funnel marketing mandate from Mumbai, leveraging data-driven insights, audience intelligence, and measurable performance frameworks to deliver long-term business outcomes.

InCred Money is emerging as a platform designed to help the next generation of investors diversify confidently. The platform currently offers access to alternative and emerging asset classes, including Digital Gold, Unlisted Shares, and Equity Broking – with Mutual Funds and US Stocks slated to launch next.

Commenting on the partnership, Vijay Kuppa, CEO of InCred Money, said,
“Investing shouldn’t feel complex – it should feel empowering. Our aim is to build a single platform that simplifies smart investing across asset classes. With WPP Media’s expertise in precision-driven marketing, we look forward to making wealth creation accessible, transparent, and meaningful for every investor.”

Adding to this, Priti Murthy, President of Client Solutions, WPP Media South Asia, stated,
“Performance marketing today is not just about conversions – it’s about enabling sustained value creation. Fintech brands like InCred Money are redefining how financial products are adopted, and this collaboration reflects a shared vision to build growth strategies that strengthen both business metrics and brand momentum.”

The partnership underscores a growing trend: fintech brands increasingly prioritising strategic performance frameworks to scale digital adoption in a competitive market.