FCB India Takes the Lead with Seven Cannes Lions Shortlists for ‘Lucky Yatra’
Following a strong start with two Gold Lions on day one, India added 16 more shortlists on the second day of the Cannes Lions International Festival of Creativity 2025, pushing its total to 84.
Topping the chart is FCB India, which bagged seven shortlists for its standout campaign Lucky Yatra created for Indian Railways. With entries across multiple categories, this campaign has emerged as India’s frontrunner at the festival.
Category-wise Breakdown:
Brand Experience and Activation
- Lucky Yatra by FCB India for Indian Railways (3)
- Great In-Game Wedding by DDB Mudra for Battlegrounds Mobile India (BGMI) (1)
- Oreo History In The Baking by Leo Burnett for Oreo (1)
- ACKO Tailor Test by Leo Burnett for ACKO (1)
- Eye Wear Test by Ogilvy for Titan (1)
- Too Yumm To Cheer! by FCB Kinnect for Too Yumm! (1)
Creative Business Transformation
- Lucky Yatra by FCB India for Indian Railways (2)
- Project Early Period by Leo Burnett for P&G Whisper (1)
Creative Commerce
- Lucky Yatra by FCB India for Indian Railways (2)
Creative Effectiveness
- Dabba Savings Account by McCann Worldgroup for ESAF Small Finance Bank (1)
- Erase Valentine’s Day by Ogilvy for Mondelez (1)
Film
- We Broke The Jinx, We Won The World Cup by The Womb for JimJam (1)
India, however, did not register any shortlists in the Creative Strategy and Luxury categories on day two.
