India Today Group’s Vice Chairperson, Kalli Purie, announced the launch of MO, an English-language platform targeting millennials& Gen Z, and a new Health & Well-being vertical. MO will focus on Instagram-first content, while the wellness initiative will feature content on fitness, nutrition, and holistic well-being. The launch is scheduled for August 27, coinciding with Ganesh Chaturthi.
With this move, India Today Group aims to strengthen its digital footprint and deep connect with vibrant communities.