India Today Group has become the first media house in the Asia-Pacific (APAC) region to adopt Taboola’s DeeperDive, a Generative AI-powered answer engine designed for the open web. This move marks a significant step in AI-driven media innovation, reshaping how publishers deliver high-quality, real-time content experiences.
Developed by Taboola (NASDAQ: TBLA), DeeperDive enables publisher websites to provide instant, intelligent answers to user queries by leveraging their own editorial content. The tool enhances content discovery, engagement, and monetisation on publisher-owned platforms.
India Today Group will integrate DeeperDive across its digital ecosystem, allowing readers to receive AI-generated responses drawn from its editorial archives and real-time reporting across politics, business, sports, and entertainment.
Kalli Purie, Vice Chairperson and Executive Editor-in-Chief, said: “Pioneering journalism must always be future-ready. With DeeperDive, we strengthen our connection with readers, offer richer experiences, and explore new AI frontiers in engagement and monetisation.”
Adam Singolda, CEO & Founder, Taboola, added: “DeeperDive empowers India Today Group to join the Gen AI revolution on their terms, creating trusted user experiences and unlocking search-like revenue opportunities.”
Key Benefits of DeeperDive:
- Smarter Answers: Real-time, trend-aware responses enhancing reading experience.
- Increased Engagement: Conversational AI surfaces deeper stories, keeping readers on-site longer.
- Monetisation Potential: High-intent advertising within AI-powered answers creates new revenue streams.
