MO – India Today Group’s Gen Z-first brand – has unveiled Secret Lives of Teenagers (SLOT), a bold, disruptive Insta-first podcast series that puts Gen Z on center stage and lets them speak for themselves.
Presented by Swiggy, the six-part series brings together a diverse set of dynamic teenagers – including students from some of the world’s leading universities – for unfiltered, candid conversations.
Covering topics from identity, ambition, and rebellion to mental health, love, and life online, SLOT offers an intimate, funny, and deeply relatable look at how Gen Z is navigating the complexities of growing up in a hyper-connected world.
A Window Into Gen Z Culture
For marketers, parents, educators, and brands, SLOT provides a rare opportunity to decode Gen Z’s values, challenges, and aspirations.
For teenagers, the series is a mirror – reflecting their voices honestly, amplifying their experiences, and validating their stories without filters or judgment.
MO: India Today Group’s Cultural Playground
SLOT was conceptualized under MO, India Today Group’s Instagram-first youth platform designed to “speak the internet’s language.” Through podcasts, reels, memes, and behind-the-scenes content, MO has built a thriving space for Gen Z storytelling.
Kalli Purie, Vice Chairperson & Executive Editor-in-Chief, India Today Group, said:
“With SLOT, we’ve created a space that’s raw, real, and unapologetically Gen Z – no filters, no borrowed narratives. MO was designed to bring the spontaneity of social storytelling to life, and SLOT doubles up as a cultural resource for anyone who wants to truly understand Gen Z India.”
Swiggy’s Perspective: A Front-Row Seat for Marketers
Each episode of SLOT closes with Rohit Kapoor, CEO of Swiggy Food Marketplace, sharing actionable insights for CMOs and marketers on how brands can connect with Gen Z consumers.
“Gen Z have rewritten the rules of how we eat, shop, and live online. They don’t follow trends – they set them. Secret Lives of Teenagers is a front-row seat to their world, full of raw honesty, humour, and bold perspectives. For any brand or parent trying to understand Gen Z, this is where you should start,” Kapoor said.
