India TV has announced the launch of its own OTT app, marking a strategic entry into India’s rapidly evolving digital content ecosystem. Designed as a one-stop destination, the app offers a diverse mix of content spanning news, Aap Ki Adalat, fitness, devotional, infotainment, lifestyle, and podcasts.
This move positions India TV to capitalise on the growing preference for digital-first content and OTT platforms, offering viewers more flexibility and less dependence on traditional broadcasting formats. The app also features original AI-driven stories and learning-based content, tailored specifically for digital consumption.
Built with family viewing in mind, the India TV OTT app aims to stand out by providing a safe, curated, and inclusiveenvironment. Its focus on credible content and collective viewing seeks to strengthen family bonds through shared media experiences.
Speaking on the launch, Ritu Dhawan, Managing Director of India TV, said:
“Our vision for the India TV OTT App is to be the single, trusted digital destination for every Indian family. It’s thoughtfully designed to deliver enriching content and create shared experiences in a safe and inclusive environment.”
The app is available on Smart TV Play Stores and supports live streaming across categories with smart navigation and a user-friendly interface. Viewers can access varied content without switching between apps or juggling multiple subscriptions.
With this launch, India TV extends its legacy of content leadership into the OTT space, reinforcing its commitment to serving a multi-generational, multi-platform audience with credible and meaningful programming.
