The Indian research and insights industry grew to ₹29,008 crore in FY2025, a 10.9% increase over FY2024, according to the Market Research Society of India (MRSI). The report highlights steady expansion powered by analytics services, rising international demand, and wider adoption of advanced data capabilities. This growth mirrors broader economic trends and the increasing reliance on data-driven decision-making across industries.

Analytics-led services remain the largest and fastest-growing segment, contributing nearly 60% of the overall market. More than 90% of analytics demand originates from international clients, with the segment expanding 14% in FY2025. Growth is supported by predictive modelling, customer lifetime value analysis, econometrics, AI-driven systems, and cloud-based analytics platforms. Traditional digital analytics services are maturing, while automation and scale continue to rise.

Custom market research recorded 8% growth, boosted by consumer experience studies using tools such as facial coding, eye tracking, and emotional response analysis. Syndicated research grew 6%, largely driven by manufacturing clients and outsourcing to India-based captive centres. Media measurement faces challenges due to the ongoing shift from television to digital and streaming platforms.

Nitin Kamat, President of MRSI, emphasized that the industry is moving from volume-led growth to value-led, AI-enabled insights, supporting strategic decision-making in line with India’s Viksit Bharat 2047 vision. Mitali Chowhan, Director General, noted the sector’s resilience, with domestic and international demand shaping India as a hub for actionable, insight-driven solutions.

Looking ahead, MRSI projects 10% growth in FY2026, driven by increased AI adoption, hyperlocal insights, B2B research, and global companies expanding operations and captive centres in India.

This positions India as a strategic global leader in research and insights, offering integrated, actionable intelligence to enterprises worldwide.