Indriya, the jewellery brand from Aditya Birla Group, has launched a series of regional bridal collections that draw deeply from the artistic, architectural, and cultural traditions of Rajasthan, Gujarat, Andhra Pradesh, Telangana, Karnataka, and Maharashtra. The initiative strengthens the brand’s focus on the bridal jewellery category by offering designs rooted in region-specific craftsmanship and identity.
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The Anantara collection-crafted for brides from Andhra Pradesh, Telangana, and Karnataka-takes inspiration from Dravidian artistry, particularly motifs found in Hoysala temple architecture. The three-layered set features iconography associated with deities such as Vishnu, Ganesha, and Lakshmi, translated into intricate sculptural forms.
For Rajasthan, Padma Ranjini interprets the state’s opulent visual language through elements drawn from the Padma Gate at Udaipur’s City Palace and traditional Pichwai art. The collection weaves in lotus motifs, jadai work, and talismanic shapes, capturing the grandeur of Rajasthani aesthetics.
The Rajashree collection, designed for Maharashtra, pays homage to symbols linked to Chhatrapati Shivaji Maharaj and the region’s rich craftsmanship traditions. It incorporates motifs such as the Chandrakor Tilak, the Simha emblem, and the traditional Saaj Haar in its layered design.
For Gujarat, Raasvi reflects influences from temple sculptures, festive toran patterns, and signature Gujarati artistry including Kalighati and Pankhi motifs-all structured within a three-layer bridal format.
Sandeep Kohli, CEO of Indriya, said the collections were created to celebrate India’s cultural richness: “Our aim is to honour heritage through jewellery that resonates with brides seeking authenticity and artistry.”
Shantiswarup Panda, head of marketing & visual merchandising, and Abhishek Rastogi, head of design, emphasised the brand’s vision of blending heritage with personal expression, capturing the spirit and craftsmanship of each region in every piece.
