Industry Titans Gyan Gupta and Samarjit Singh Launch “AI in Action” and Unveil AIRSA Framework to Accelerate India’s Enterprise AI Revolution
Noida, India – 9th April 2025– In a significant leap forward for India’s digital and AI transformation journey, industry heavyweights Gyan Gupta and Samarjit Singh have jointly announced the launch of “AI in Action”, a pioneering AI advisory and execution firm focused on enterprise-scale transformation. Alongside this launch, they introduced AIRSA (AI Readiness and Strategy Assessment) – a comprehensive, industry-tested framework designed to assess, benchmark, and accelerate AI maturity across Indian conglomerates.
Gyan Gupta, a seasoned digital transformation leader and former CEO with a track record of scaling large media-tech and digital platforms, has joined forces with Samarjit Singh, a reputed strategist and business leader with deep expertise in digital governance and enterprise transformation. Together, they bring a rare combination of strategic vision, hands-on execution, and boardroom influence to power India’s next AI leap.
“AI is no longer an optional lever — it’s a foundational imperative. With AI in Action and AIRSA, we aim to provide India Inc. with a clear, actionable path to embed AI into the DNA of every mid-large enterprise,” said Gyan Gupta, Co-Founder , AI in Action.
“Through AIRSA, we have created a gold standard that not only diagnoses AI readiness but also guides implementation with quantified ROI and continuous governance. It’s tailored for Indian conglomerates but benchmarked against global best practices,” added Samarjit Singh, Co-Founder.
AIRSA: Redefining Enterprise AI Maturity in India
The AIRSA framework has been successfully created for leading enterprises across sectors such as infrastructure, energy, media, automotive, and retail, Key insights include:
AI Readiness Scores ranging from 65 to 82, revealing both sectoral strengths and structural gaps in data, tech, talent, and ethics.
Quantified AI Opportunity exceeding ₹1,000 Cr in annual value per conglomerate across use cases such as predictive maintenance, digital twins, generative content, ESG analytics, and hyper personalization.
A phased roadmap (Pilot, Scale, Transform) to move from experimentation to enterprise-wide AI integration.
Proprietary tools including the AI RoI Simulator, Real-Time Benchmarking Dashboard, and a sector-specific Implementation Toolkit.
Industry Alignment and Impact
The AIRSA methodology aligns with national priorities including Digital India, IndiaAI Mission, and India@100 sustainability goals. It embeds ethical AI practices, regulatory compliance, and innovation governance as core pillars—ensuring responsible AI at scale.
AI in Action is poised to become the AI transformation partner of choice for CXOs, Boards, and Digital/Innovation leaders seeking tangible AI outcomes. Its services span AI readiness assessments, capability building, CoE setup, vendor evaluation, and full-lifecycle execution support.
About AI in Action
AI in Action is India’s premier enterprise AI transformation partner. Founded by Gyan Gupta and Samarjit Singh, the firm delivers end-to-end AI strategy, capability building, and execution support, powered by the proprietary AIRSA framework. It specializes in unlocking business value through responsible, scalable, and adaptive AI.
Website: www.aiin-action.ai
Contact: Caio@aiin-action.ai
