Infinix India has strengthened its NOTE series portfolio with the launch of the NOTE Edge and a new digital-first brand campaign titled ‘World Take NOTE’. Conceptualized by Havas Creative India, the campaign introduces young cricketing star Yashasvi Jaiswal as the brand ambassador for the NOTE series, reinforcing Infinix’s belief in performance-led innovation over noise-driven hype.
The campaign narrative mirrors Infinix’s own challenger mindset-quietly building powerful technology while letting consistent performance shape perception. It positions the NOTE Edge as an all-round performer designed with a strong focus on power, design and user experience, rather than a single headline feature. At its core, the campaign champions meaningful innovation that delivers lasting value to users.
The 77-second brand film draws a parallel between Jaiswal’s rise-from being doubted to becoming impossible to ignore-and Infinix’s journey as a challenger tech brand committed to uncompromising performance. The message is clear: real impact is earned through consistency, not spotlight-chasing.
Speaking on the association, Jaiswal said the partnership reflects his own philosophy of hard work, preparation and self-belief, values that align with the NOTE Edge’s promise of performance and innovation.
The NOTE Edge runs on Android 16-based XOS 16 and is powered by India’s first MediaTek Dimensity 7100 SoC. Featuring ultra-fast charging, a slim 7.2mm design and a One Tap AI Button, the device is positioned as a holistic performer across design, display, camera, power and durability.
With this launch, Infinix continues to target India’s ambitious Gen Z audience-students, gamers and creators-seeking dependable, high-performance technology without compromise.
