INNOCEAN has renewed its global media partnership with Havas Media Network following an internal review covering Hyundai Motor Group brands across key international markets. The renewed mandate came into effect in January 2026.
Under the agreement, Havas Media Network will continue to handle media duties for Hyundai, Kia and Genesis across Europe, the Middle East, Asia Pacific and Latin America. The mandate will be executed in close coordination with INNOCEAN’s global network, including teams in Seoul, Frankfurt, Dubai, New Delhi and Jakarta.
The partnership spans strategic planning, media investment and performance optimisation across diverse markets, reinforcing a long-standing collaboration between the two organisations.
Steve Jun, Head of Global Business at INNOCEAN, said the renewal reflects a shared focus on delivering stronger, data-led media outcomes across priority regions. He added that the partnership will aim to accelerate growth by creating more connected and effective consumer experiences for Hyundai Motor Group brands worldwide.
Peter Mears, Global CEO of Havas Media Network, described the extension as a continuation of a relationship built on innovation and global scale. He noted that the network will leverage its Converged.AI platform to drive data-driven, integrated media strategies aligned with the evolving ambitions of Hyundai, Kia and Genesis.
The renewal underscores Hyundai Motor Group’s continued emphasis on performance-led marketing and global consistency, while maintaining flexibility across regional markets. It also signals Havas Media Network’s strengthening position as a global media partner for large, multi-brand automotive portfolios.
