Quick commerce giant Instamart has announced its first-ever annual festive mega sale – the Quick India Movement 2025 – which it is calling the country’s quickest sale. The event will run from September 19 to September 28 on both the Instamart and Swiggy apps.
Shoppers can expect massive discounts ranging from 50% to 90% across popular categories like electronics, kitchen & dining, beauty, personal care, and toys – all delivered with lightning-fast speed.
Ajay Devgn Returns with a Legendary Split
To kick off the campaign, Instamart teamed up with Ajay Devgn, reimagining his legendary split stunt from his debut film Phool Aur Kaante. In this quirky brand film, Devgn performs the split surrounded by everyday essentials – a speaker, water jug, and more – transforming into symbols of India’s changing needs.
Deliberately absurd, nostalgic, and meme-worthy, the film captures today’s internet culture. Devgn delivers the line: “Jo mujhe chahiye, abhi chahiye. Main kisi ke saamne haath nahin failata,” before breaking into the iconic split to the cheeky soundtrack, “I just splitttt.”
The Brand’s Take
“Who better than Ajay Devgn to front India’s quickest ever quick commerce sale?” said Mayur Hola, VP Brand Marketing, Swiggy. “His split launched him into Bollywood, and three decades later, it launches India’s quickest sale. India doesn’t wait – it takes what it wants, when it wants it.”
Hola added that Instamart’s journey over the past five years mirrors Devgn’s quiet but enduring rise. “This film is not just about selling deals – it’s absurd, nostalgic, over-the-top – and made to be this generation’s cinematic meme.”
