Instamart has released the fifth edition of its annual report, How India Instamarted 2025, offering a detailed look at how consumer behaviour on the quick commerce platform has evolved over the past year. The findings indicate a clear shift from emergency-driven purchases to more planned, routine, and higher-value shopping across cities.

Once largely associated with last-minute grocery top-ups, quick commerce is now catering to a wide spectrum of needs. Instamart’s data shows orders ranging from a ₹10 printout in Bengaluru to a single cart value of ₹4.3 lakh in Hyderabad, driven by smartphone purchases. Repeat usage has grown significantly, with the platform’s highest spender clocking over ₹22 lakh in annual orders across groceries, electronics, and even gold.

Bengaluru emerged as one of the most engaged markets, recording high order volumes and the highest tipping amounts for delivery partners. Daily grocery staples such as milk, eggs, bananas, curd, and curry leaves continued to dominate repeat purchases, while packaged snacks and chips were especially popular during late-night ordering windows.

The report also highlights strong growth in non-grocery categories. Electronics, grooming essentials, health supplements, and precious metals saw notable spikes, particularly during festive and sale periods. Gold purchases, for instance, increased more than fourfold on Dhanteras compared to the previous year.

Tier-II cities such as Rajkot, Ludhiana, and Bhubaneswar recorded some of the fastest year-on-year growth, with rising demand for health and wellness products. Delivery speed remains a key driver, with items ranging from instant noodles to smartphones delivered within minutes.

Overall, the analysis underscores how quick commerce has become embedded in everyday household routines, evolving beyond convenience-led emergencies to planned, high-value purchases across both metro and emerging markets.