The partnership strengthens iQOO’s commitment to India’s growing esports ecosystem.
S8UL Esports, a global leader in esports and gaming content, has announced iQOO as the official title sponsor for its Esports World Cup (EWC) 2025 campaign in Riyadh, Saudi Arabia. This partnership reflects a major milestone for both brands and reinforces iQOO’s deepening investment in India’s esports scene-building on its existing relationship with Team iQOO SOUL, S8UL’s BGMI division.
As title sponsor, iQOO’s branding will be featured across S8UL’s team jerseys, city-based events, on-ground activations, and digital content throughout the tournament. S8UL will also host weekly EWC watch parties and transform its Gaming House into a fan hub during the event-offering unique engagement opportunities for esports fans.
Animesh Agarwal, aka 8Bit Thug, co-founder and CEO of S8UL, shared:
“Our journey with iQOO began nearly two years ago with our BGMI roster, and it’s grown alongside our shared ambitions. Partnering again for EWC 2025 is a big leap forward. Having iQOO as our title sponsor underlines our joint vision of elevating Indian esports and competing globally. Together, we carry the hopes of an entire nation.”
S8UL has officially qualified for the grand finals in Apex Legends and EAFC 25, becoming the first Indian esports organisation to represent the country at one of the world’s largest competitive gaming stages. Additionally, Chess prodigies Nihal Sarin and Aravindh Chithambaram will compete in the Last Chance Qualifier (July 24–26), while EAFC player Aaron Rivera (aka Happy) will aim to secure one of the final four spots in the FC Pro 25 Play-Ins.
Nipun Marya, CEO of iQOO, commented:
“Esports in India is evolving at an exciting pace. We’re proud to deepen our association with S8UL as they represent India on a global platform. This collaboration reflects iQOO’s ongoing commitment to performance-centric communities and our support for the talent that’s reshaping competitive gaming in India.”
Set to take place from July 8 to August 24, the Esports World Cup 2025 will host the world’s best across console, PC, and mobile titles, featuring a record-breaking prize pool of $70 million.
