The Indian Railway Catering and Tourism Corporation (IRCTC) has invited e-tenders to appoint an agency for managing and monetising advertising across its digital platforms for a period of three years. The move is aimed at unlocking greater value from its high-traffic ecosystem of websites and mobile applications.

The mandate seeks a single licensee who will handle end-to-end digital advertising operations, including ad sales, inventory management, deployment of ad-tech solutions, and ensuring adherence to IRCTC’s content and user experience guidelines.

With millions of daily users engaging with IRCTC’s platforms for ticket bookings, catering, and tourism services, the opportunity presents a significant scale for advertisers. The extensive user base and high frequency of transactions make IRCTC’s digital assets a highly attractive proposition for media agencies and ad-tech players.

To encourage wider participation, IRCTC has issued a corrigendum extending the last date for bid submissions to April 10, 2026. The extension is expected to enhance competition and allow interested players more time to evaluate the scope and submit comprehensive proposals.

The development aligns with IRCTC’s broader strategy to diversify and strengthen its non-core revenue streams. Earlier, the corporation had also initiated efforts in the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment by inviting agencies to market and execute its offerings in the corporate travel and events space.

With this latest move, IRCTC continues to leverage its digital infrastructure and massive user base to drive incremental revenue while creating new opportunities for brands to engage with a wide and diverse audience.