Launches new campaign focused on clean, transparent nutrition

ISOPURE, the premium zero/low-carb protein supplement brand, has announced actress Rashmika Mandanna as its first brand ambassador in India. The partnership debuts with a new campaign titled “Everything You Need, Nothing You Don’t,” spotlighting ISOPURE’s commitment to clean, ingredient-led nutrition.

The campaign emphasizes transparency, simplicity, and quality, appealing to a growing audience of health-conscious consumers who seek purposeful, no-compromise choices in their wellness routines.

“At ISOPURE, purity extends beyond the product – it’s about the intent behind every decision,” said Sumit Mathur, General Manager, South Asia, Glanbia Performance Nutrition. “Rashmika reflects that mindset. She’s focused, intentional, and authentic – traits that align perfectly with ISOPURE’s philosophy. Together, we aim to inspire a new generation of mindful consumers.”

ISOPURE Zero-Carb Unflavoured is formulated using 100% whey protein isolate, delivering 25g of pure protein per serving, with no carbs, sugar, fat, artificial colours, flavours, or sweeteners – a clean choice for those serious about fitness.

“Fitness isn’t about extremes for me – it’s about consistency,” shared Rashmika Mandanna. “I believe in making mindful choices every day, even when I’m juggling travel and long work hours. ISOPURE’s clean approach fits seamlessly into my lifestyle. It’s clear, minimal, and purposeful – just the way wellness should be.”

To further engage audiences, ISOPURE is rolling out the ‘Purity Challenge’, featuring the ISOFOAM and ISOMIX tests – live demonstrations that show how ISOPURE delivers 100% of what you need and 0% of what you don’t, reinforcing its superior quality promise.