ITC has signed definitive agreements to acquire the remaining 73.5% stake in Mother Sparsh Baby Care, a premium Ayurvedic and natural baby care brand. The acquisition, valued at ₹81 crore through a combination of primary and secondary investments, will bring ITC’s total investment in the brand to approximately ₹126 crore. The transaction is expected to be completed over the next 2–3 years.
Mother Sparsh, an ITC associate company since 2021, has built a strong presence in the natural baby care segmentthrough its Ayurvedic formulations, digital-first strategy, and presence across its own D2C platform and major e-commerce channels. The brand currently boasts an annual revenue run rate of over ₹110 crore.
This acquisition aligns with ITC’s “ITC Next” strategy—an initiative focused on building a future-ready portfolio by investing in high-growth, digital-first, and consumer-centric brands. Mother Sparsh’s strong brand equity among Indian mothers, innovation-led products, and traditional Indian ethos make it a strategic fit.
Sameer Satpathy, Divisional Chief Executive, Personal Care Products, ITC, stated, “This acquisition reinforces our commitment to crafting best-in-class, purpose-led offerings. Mother Sparsh has created a trusted name rooted in Indian values and innovation.”
Himanshu, Founder & CEO of Mother Sparsh, added, “We are excited to deepen our partnership with ITC. Their support will accelerate our mission to provide safe, natural care solutions for babies across India.”
The current leadership team, including Himanshu, will continue to operate the business during the transition period.
Keywords: ITC acquisition Mother Sparsh, natural baby care India, Ayurvedic baby products, ITC Next strategy, D2C baby brands, Mother Sparsh revenue, digital-first baby care.
