ITW Universe, the sports, entertainment, and media consulting firm, has announced the launch of ITW Arc-a dedicated legal and compliance advisory division aimed at supporting brands and rights holders in today’s evolving regulatory landscape.

Created to meet the increasing complexity of rules and regulations in sports, media, and entertainment, ITW Arc will help clients make informed, compliance-driven decisions while safeguarding their commercial interests.

Building on ITW Universe’s position as a full-stack consultancy, ITW Arc brings together a team of legal, compliance, and regulatory experts to offer end-to-end advisory services. From contract structuring and deal negotiations to risk mitigation and regulatory guidance, the division aims to be a strategic partner for clients across India and global markets.

What sets ITW Arc apart is its integrated approach, combining legal rigour with brand-building and marketing insights-enabling clients to align business strategy with compliance, without compromising on growth or innovation.

Joylashmi Das, General Counsel at ITW and Head of ITW Arc, said:

“We’re not just here to tick boxes. ITW Arc is about putting proactive systems in place to enable sustainable business growth. We anticipate risks, close gaps, and keep our clients ahead of the curve.”

Bhairav Shanth, Co-founder of ITW, added:

“Many brands lack dedicated legal support. With ITW Arc, we aim to become their trusted counsel-helping them grow confidently, with compliance as a foundation.”

With this launch, ITW Universe reinforces its commitment to being a one-stop strategic partner for brands navigating an increasingly complex ecosystem.