ixigo, India’s AI-driven travel platform, has renewed its association with Indian cricketer Rohit Sharma as brand ambassador for ixigo Trains for a second consecutive year. First onboarded in November 2024, Sharma will continue to front the brand as ixigo Trains looks to strengthen its connect with rail travellers across the country.

Over the past year, the partnership has played a key role in boosting brand recall for ixigo Trains. Campaigns featuring Rohit Sharma portrayed him as a rapping ticket checker, drawing attention to the platform’s core offerings such as live train status updates, route and schedule information, seat availability and a simplified booking experience. The creative approach helped position ixigo Trains as a user-friendly and reliable companion for everyday rail travel.

The renewal reflects ixigo Trains’ continued focus on trust, convenience and dependability, particularly among digitally savvy travellers. The platform has consistently highlighted features including free cancellations, food-on-train services, alternate travel options and instant refunds as part of its effort to reduce friction in train journeys.

Commenting on the extension, Dinesh Kumar Kotha, CEO, ixigo Trains, said that Rohit Sharma’s association has strengthened the brand’s engagement with users nationwide. He added that Sharma’s presence has brought energy to the brand while supporting ixigo’s mission to make train travel simpler, smarter and more dependable.

Rohit Sharma, who is exclusively managed by RISE Worldwide, said he was pleased to continue his association with ixigo Trains, noting that the brand focuses on solving real travel challenges through practical and effective solutions.

As ixigo Trains continues to expand its reach and enhance its product offerings, the company said Sharma will remain a central face of the brand, reflecting its emphasis on consistency and improving everyday rail travel experiences for Indian users