Independent creative agencies Jack in the Box Worldwide and Tidal7 have announced their merger under a new unified identity – J7.
The formation of J7 brings together the core strengths of both firms: Jack in the Box Worldwide’s expertise in creative storytelling, social media, design, and consumer research, and Tidal7’s proficiency in branding, digital analytics, multi-channel solutions, and data intelligence. Operating as an integrated agency, J7 will offer end-to-end marketing services powered by creativity, insights, technology, and data.
Roopak Saluja, Founder & Chairman, Jack in the Box Worldwide, shared, “This merger marks a major milestone in our journey. Over 15 years, we’ve cultivated a culture of creativity that’s shaped the industry. Partnering with Tidal7 allows us to build on that legacy with strategic depth and advanced data capabilities. J7 isn’t just a new name – it’s our commitment to solving clients’ toughest challenges with agility and impact. We aim to set new standards across both creativity and business outcomes.”
Venkat Mallik, Founder & CEO, Tidal7, added, “Great marketing happens at the intersection of creativity, brand thinking, and data intelligence. J7 takes that belief further by marrying our insight-led brand solutions with Jack in the Box’s creative leadership. J7 is designed not just to deliver campaigns, but to create full-fledged growth ecosystems powered by AI, innovation, and smart tech.”
J7 will continue serving all existing clients seamlessly. Key leadership includes Farhatnaz Ansari (Managing Partner), Sivaram Subramaniam (Executive Creative Director), and Vikram Srivastava (Director – Data & Strategy).
The agency plans to expand its footprint in India and globally, with a strong focus on AI-driven innovation, new media, and scalable marketing solutions for the future.
