Conceptualised by PHD Media and 22feet Tribal Worldwide, the campaign celebrates performance and precision.
Volkswagen India has unveiled its latest campaign, ‘Made of Legend’, to mark the launch of the iconic VW Golf GTI in India. Featuring star cricketer Jasprit Bumrah, the campaign spotlights the brand’s core values of engineering excellence and unmatched performance.
Designed to resonate with India’s new-age car enthusiasts, the campaign was conceptualised by PHD Media and 22feet Tribal Worldwide, in partnership with Rise Worldwide. The multi-platform execution aims to connect the Golf GTI’s precision and performance with Bumrah’s calm, composed, and impactful persona.
Monaz Todywalla, CEO, PHD India, said:
“The GTI is an icon defined by engineering and quiet intensity-qualities mirrored by Jasprit Bumrah. This campaign brings together two legends in a narrative rich with purpose and storytelling.”
Vishnu Srivatsav, national creative director, 22feet Tribal Worldwide, added:
“For me, working on the GTI is both a personal and professional milestone. It’s more than a car-it’s a legend. Bumrah perfectly embodies the GTI’s spirit-subtle, focused, and extraordinary.”
Bishwajeet Samal, Head of Marketing & PR, Volkswagen India, commented:
“Bumrah brings credibility and cultural depth to the GTI story. His persona aligns seamlessly with our motorsport DNA, enhancing emotional resonance with our audience.”
Sharing his thoughts, Jasprit Bumrah said:
“True performance isn’t loud-it’s consistent. The Golf GTI reflects that mindset, and I’m proud to be part of a brand that stands for precision and presence.”
