L&T Finance (LTF) has launched a new business loan campaign featuring Indian cricket star Jasprit Bumrah, branding the offering as “Aapke Business Ka Game Changer.” The campaign draws parallels between Bumrah’s match-winning impact in cricket and LTF’s goal to empower Indian businesses with smart, tech-enabled financial solutions.
The TV commercial, set to air on leading business news channels, showcases key features of L&T Finance Business Loans—including a fully digital application process, quick disbursal, and app-based fund withdrawal. Designed for modern entrepreneurs, these solutions address common financial challenges like cash flow management and access to timely credit.
Sudipta Roy, Managing Director & CEO of LTF, stated, “Agile financing is essential for business survival and growth. Our goal is to go beyond lending and become a strategic growth partner for entrepreneurs across India.”
Kavita Jagtiani, Chief Marketing Officer at LTF, added, “Jasprit Bumrah represents precision and reliability—qualities that align perfectly with our business loan product. His association amplifies our message of dependable, high-performance financial support.”
The integrated marketing campaign spans multiple platforms:
- TV commercials on business channels
- Outdoor hoardings in high-traffic zones
- Airport branding in Mumbai and Delhi
- Inflight magazines and digital platforms
- Influencer marketing, social media, and a dedicated microsite
The campaign will be activated across major Indian cities including Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, Ahmedabad, and Jaipur.
With Bumrah as brand ambassador, L&T Finance is positioning its business loan services as the go-to solution for ambitious entrepreneurs and growing enterprises.
