Comedian Iliza Shlesinger helps Jeep turn a daring car review into a playful, self-aware ad.
Few automotive brands would dare to base a campaign on a car review about backseat intimacy – but Jeep has leaned right into it. The brand’s new social-first campaign, “The Family SUV,” stars comedian Iliza Shlesinger in a witty mockumentary-style sketch that playfully explores the limits of car advertising.
Video Link: https://www.youtube.com/watch?v=wOyfMeqtFPk
The concept originated from a real Jalopnik article that jokingly dubbed the Jeep Grand Wagoneer “the best car to have sex in.” Rather than ignore the comment, Jeep turned it into the creative spark for an entire campaign.
The film opens in familiar fashion, with Jeep Brand CEO Bob Broderdorf detailing the Grand Wagoneer’s design and pricing. Enter Shlesinger, introduced as a “creative consultant” with unconventional ideas. She boldly proposes rebranding the SUV as the Grand Shagoneer, positioning it as both family-friendly and passion-ready – a tongue-in-cheek twist that immediately sets the tone.
The sketch unfolds through hilariously awkward exchanges between Shlesinger and a corporate marketing team, as she unveils mock ads that push the boundaries of “family SUV” storytelling. From double entendres about “spacious interiors” to playful nods at suburban romance, the humour walks a fine line between risqué and relatable.
Created by Chicago-based agency Highdive, the campaign debuted on Jeep’s YouTube channel on October 23, with short edits rolling out across Instagram, Facebook, X, and TikTok.
With “The Family SUV,” Jeep proves it’s unafraid to laugh at itself – turning a viral quip into a bold, entertaining reminder that even the most respectable family car can have a little fun.
