Zen Diamond has announced global icon Jennifer Lopez as its new brand ambassador, marking the start of a creative partnership that celebrates elegance, empowerment, and modern luxury. The jewellery brand, renowned for blending traditional craftsmanship with contemporary design, is present in over 22 countries worldwide.
The association began earlier this year when Lopez discovered Zen Diamond during her “Up All Night” tour across Europe and Asia. Captivated by the brand’s artistry and design ethos, the collaboration evolved into a long-term partnership built on shared values of confidence and sophistication.
To mark the announcement, Zen Diamond has launched an international campaign photographed in Los Angeles by Norman Jean Roy, featuring Lopez adorned in the brand’s signature diamond creations. The visuals highlight Zen’s craftsmanship through a refined mix of glamour and modernity.
“Collaborating with Jennifer Lopez – a global powerhouse who embodies strength, beauty, and creativity – is an exciting milestone for Zen Diamond,” said Emil Güzeliş, Chairman of the Board. “Her energy perfectly reflects the spirit of our brand and its vision for timeless luxury.”
Adding an India perspective, Neil Sonawala, Managing Director, Zen Diamond India, noted, “India’s evolving market blends heritage with aspiration. Through our growing retail presence and partnership with Jennifer Lopez, we aim to redefine contemporary diamond jewellery as a daily expression of individuality.”
With a focus on innovation, artistry, and storytelling, Zen Diamond looks to the future – where craftsmanship meets global glamour.
