Jio-bp has appointed Sidheshwar Sharma as Chief Marketing Officer and Head of Corporate Communications, strengthening its leadership as the company scales its multi-energy and digital mobility ecosystem in India. In his new role, Sharma will lead brand, marketing, corporate communications and loyalty across fuels, EV charging and new energy solutions. He joins from Tata Motors Commercial Vehicles and brings extensive experience from roles at Royal Enfield, Visa and HPCL, along with a strong agency background, positioning him well to shape Jio-bp’s evolving brand and mobility narrative.