Series draws brands eager for edge-of-seat engagement
JioHotstar’s upcoming original series Special Ops 2, set to stream on July 18, has already onboarded 14 major sponsors across categories like automotive, tech, finance, FMCG, QSR, personal care, luxury, and building materials—underscoring the show’s strong brand draw even before premiere.
Sponsor Line-up
Confirmed sponsors include:
- Automotive: Hyundai
- Home & Luxury: Jaquar & Co, Asian Paints
- Finance: UTI Mutual Fund
- Tech & Personal Care: Oppo, Philips, Toothsi
- FMCG & QSR: Lux Industries, Domino’s, Envy, Swiggy
- Building Materials: JK Cement
- Media & Entertainment: Directors Elaichi, Sony Bravia
This diverse mix reflects confidence in the Special Ops franchise to deliver immersive storytelling and audience connection.
The Series & Its Appeal
Produced by Friday Storytellers, with directors Neeraj Pandey and Shivam Nair, Special Ops 2 continues the saga of Agent Himmat Singh. The new season dives deep into cyber warfare, digital sabotage, and shadowy, faceless adversaries-elevating the series’ high-stakes spy drama rooted in realism.
Why Brands Bet on Special Ops 2
Ajit Varghese, Head of Revenue, Entertainment & International, JioStar, stated:
“Special Ops is one of the most anticipated franchises, the phenomenal response from brands reaffirms the platform’s growing equity as a go‑to destination for high‑quality storytelling and deeply engaged audiences.”
The commercial vigour parallels previous OTT hits like Criminal Justice Season 4, which also attracted strong multi-sector brand backing-highlighting a robust trend: original Indian series now serve as crucial platforms for branded content and storytelling.
Final Take
With 14 sponsors already on board ahead of its July 18 release, Special Ops 2 not only exemplifies JioHotstar’s ability to deliver premium originals but also confirms the growing confidence of brands in digital-first, narrative-driven series. As cyber espionage and espionage intrigue take center stage, this season could raise the bar for branded entertainment on India’s OTT platforms.
