JioStar has launched its campaign for the ICC Men’s T20 World Cup India & Sri Lanka 2026, positioning the tournament not merely as a title defence but as a chance to challenge history itself. Conceptualized by JioStar’s creative team and led by Rohit Sharma, India’s captain and 2024 T20 World Cup winner, the campaign underscores that the team’s greatest opponent is not another nation-it is the weight of records and unbroken milestones.
Titled “History Repeat Karenge. History Defeat Karenge”, the film opens with Rohit Sharma addressing the nation, shifting the focus from rival teams to the intangible challenge of legacy. “Beyond teams and players, there is another opponent standing in our way. History,” he says, urging fans to rally behind a team aiming not just to repeat history, but to rewrite it.
The campaign emphasizes belief over statistics, reminding viewers that cricket is played on the field, not in record books. It celebrates India’s sustained dominance in T20 cricket, highlighting the world’s top-ranked batter and bowler and the team’s status as the number one T20I side.
Supporting this narrative, India’s Women’s World Champions-Jemimah Rodrigues, Shafali Verma, and Deepti Sharma—feature in the campaign, backing the men’s team in a symbolic reversal that highlights the growing stature of women’s cricket.
JioStar’s campaign captures audacity and ambition, inviting fans to witness a historic moment where India takes on decades of unbroken records, proving that while history is written in the past, it can always be challenged and rewritten in the present.
