JioStar has unveiled MegaBlast, a powerful media solution aimed at offering brands massive reach in just 24 hours. This product targets both urban and rural audiences across India, with an estimated reach of 365 million individuals and over 4.5 billion ad views, ensuring an exposure frequency of about once every six seconds.
Designed to help brands achieve quick and impactful visibility, MegaBlast integrates television and digital platforms, providing a broad and targeted scale in a single day. It gives brands access to 84 television channels and the JioHotstar digital platform, covering 10 languages to cater to diverse audiences across the country.
Ajit Varghese, Head of Revenue – Entertainment & International at JioStar, explained, “MegaBlast answers the demand for measurable impact, combining the power of television and digital to offer unparalleled reach, efficiency, and brand visibility all within one day.”
The product’s reach is designed to deliver an average frequency of 13 exposures per viewer, making it ideal for product launches, festive campaigns, and brand milestones. MegaBlast leverages high-visibility formats like brand bridge, spotlight frames, and pause ads, ensuring consistent brand presence during top-viewed content.
Notably, MegaBlast is cost-effective, with a cost of under one paisa per view for nationwide, single-day campaigns. This innovative offering positions JioStar as a go-to platform for brands looking to maximize their presence quickly and effectively.
