JioStar has launched the second film in its new campaign for Pro Kabaddi League Season 12, titled “Ghus Kar Maarenge”, featuring Bollywood star Tiger Shroff. The campaign builds momentum for the much-anticipated season, which kicks off on August 29, with live and exclusive coverage on JioHotstar and Star Sports Network.
Conceptualised by ZeroFifty, the high-energy film opens with a tense standoff. A group of hostile neighbours arrive at Tiger Shroff’s gate, looking for a fight. Calm and composed, Tiger steps out and walks toward them, his presence echoing the grit and fearlessness of Kabaddi athletes. Facing the crowd, he declares, “Ghus kar maarne ki baatein toh sab karte hain, par yahaan hum kar ke dikhate hain” — setting the tone for a season driven by action, aggression, and conviction.
Thematically, the film captures the intensity and relentless spirit of the league. With its bold tagline and fierce energy, it invites viewers to witness Kabaddi in its rawest form. The spot is currently airing in Hindi and Marathi, with additional regional versions to follow.
A JioStar spokesperson shared, “Season 12 is shaping up to be the most explosive yet. With a revised format and guaranteed results in every match, we needed a campaign and a face that reflect this intensity. Tiger Shroff embodies the mindset of the modern Kabaddi warrior, and ‘Ghus Kar Maarenge’ brings that to life.”
Tiger Shroff added, “Kabaddi is raw, real, and rooted in India. It’s not just about strength – it’s about heart, courage, and belief. I’m proud to be part of a league that reflects the true spirit of our athletes.”
Season 12 will open with a southern derby, featuring Telugu Titans vs Tamil Thalaivas, promising an action-packed start to a thrilling new chapter.
