Inshorts CEO Deepit Purkayastha joins as Co-Chair
The Internet and Mobile Association of India (IAMAI) has announced the appointment of Kiran Mani, CEO – Digital, JioStar, as the new Chairman of the Digital Entertainment Committee. Joining him as Co-Chair is Deepit Purkayastha, Co-founder and CEO of Inshorts.
The committee will play a pivotal role in steering India’s fast-evolving digital content and OTT landscape, focusing on policy, innovation, and ecosystem growth.
Mani, who also serves as an elected member of IAMAI’s Governing Council and is the former Co-Chair of the D2C Committee, brings over 20 years of experience at the intersection of technology, consumer behavior, and digital content. At JioStar, he leads JioHotstar, one of India’s largest digital entertainment platforms.
Commenting on his appointment, Kiran Mani said, “India is no longer just a high-growth content market-it is the epicentre of global digital storytelling. With the rise of 5G, AI, and machine learning, we now have the tools to not just follow trends but set them. Our challenge and opportunity lie in building a content ecosystem that is scalable, inclusive, and innovation-led. I look forward to collaborating with stakeholders to help shape a globally benchmarked entertainment economy.”
With Purkayastha’s editorial and product-led expertise and Mani’s platform leadership, the committee is positioned to drive impactful initiatives across content regulation, audience development, and tech-driven storytelling.
The Digital Entertainment Committee under IAMAI acts as a strategic industry forum supporting OTT platforms, content creators, and digital-first media companies through dialogue, policy advocacy, and collaborative innovation.
