JK Lakshmi Cement has been announced as the principal sponsor of Rajasthan Royals for the upcoming IPL 2026 season. As part of the partnership, the company’s logo will appear on the back of the Rajasthan Royals’ match jersey, giving the brand prominent visibility throughout the tournament.
The association will extend beyond jersey branding. JK Lakshmi Cement will also receive exposure across team gear, in-stadium advertising, and digital content during match days, allowing the brand to connect with millions of cricket fans across the league. The partnership aims to leverage the massive reach and engagement of the Indian Premier League while strengthening the brand’s presence among a nationwide audience.
For JK Lakshmi Cement, the collaboration carries a deeper regional connection. The company has maintained a strong operational footprint in Rajasthan, supported by its manufacturing facilities and distribution network across the state. By partnering with Rajasthan Royals, the brand aligns itself with a team that represents Rajasthan on one of the biggest sporting stages in India.
Shrivats Singhania, deputy managing director of JK Lakshmi Cement, said that Rajasthan has played a key role in shaping the company’s identity and growth. He noted that the partnership reflects shared values such as entrepreneurship, performance and long-term commitment, while celebrating the spirit of the state.
Arun Shukla, president and director of JK Lakshmi Cement, added that the collaboration reflects similarities in the journeys of both the brand and the franchise-each rooted in Rajasthan while expanding its influence across the country.
Alok Chitre, chief operating officer of Rajasthan Royals, said the franchise is pleased to welcome a Rajasthan-based brand as its principal sponsor for the 2026 season and looks forward to engaging fans and communities together throughout the tournament.
