JK Tyre & Industries Ltd., one of India’s leading tyre manufacturers, has signed on as the Co-Presenting Sponsor of the Men’s Asia Cup 2025, scheduled from September 9–28 across Dubai and Abu Dhabi. The tournament, broadcast live on Sony Sports Network, gives JK Tyre a powerful platform to strengthen its brand presence across India and South Asia during one of cricket’s most-watched events.
With 19 prime-time matches expected to attract massive viewership, the partnership is a strategic move to engage diverse audiences, particularly India’s growing base of young cricket fans.
Commenting on the association, Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre & Industries Ltd., said, “Sport has the power to inspire and unite. Having supported motorsport for over three decades, we are thrilled to bring that same energy to cricket. Our collaboration with the Men’s Asia Cup 2025 is a natural extension of our commitment to sports and an opportunity to deepen our connect with millions of fans across Asia. It reflects our vision of JK Tyre as ‘Desh Ka Tyre,’ a brand that embodies the aspirations of today’s India.”
This association builds on JK Tyre’s long legacy of sports involvement, from pioneering India’s motorsport ecosystem to now aligning with cricket – the region’s most popular sport – to reach a broader, more diverse consumer base and strengthen its nationwide brand narrative.
