Page Industries, the exclusive licensee of Jockey International (USA), has launched a new women’s innerwear collection as part of its ‘Designed to Disappear’ campaign. Crafted using advanced bonding technology, the range promises a next-to-skin fit and seamless comfort, combining luxury with subtle support. Designed to disappear beneath clothing, the collection empowers women to feel confident and comfortable while taking center stage.
The collection includes versatile styles such as T-shirt bras, strapless bras, lounge bras, and shapewear. Each piece offers subtle shaping, targeted compression, and a sleek, smooth finish that eliminates lines and ride-ups. A contemporary neutral color palette ensures the pieces suit everyday wear as well as festive occasions, delivering all-day confidence and comfort.
Nihal Rajan, CMO of Jockey India, said, “Designed for the modern woman who refuses to compromise on comfort or style, this collection blends innovation, precision, and ease. True luxury is how a garment makes the wearer feel. Every piece is meticulously crafted-from fabric selection to fit-with bonding technology at its core, ensuring the innerwear disappears naturally into the day.”
Complementing the launch, Jockey India is introducing “Size Check”, an in-store bra fitting service that helps women find their perfect fit. This initiative reinforces Jockey’s commitment to effortless comfort, personalization, and making innerwear an empowering experience.
